A comfortable, if unspectacular, 4-0 victory over ex-Hearts midfielder Colin Cameron's Berwick Rangers ensured Hibernian had their name in Sunday's cup draw, and left the Hibs support with a growing optimism which Hibs will hope to capitalise on in greater season ticket numbers.
For me, not renewing isn't an option. As soon as I got home from work this afternoon, the purchase was made for me and my son, with a text message sent to my Dad to remind him to renew his seat beside us. It hasn't always been an easy decision to renew, we're never flush for cash so it is a selfish purchase in that it's only really me and Josh that benefit from the season tickets. My wife and daughters attend occasionally but mostly it's me, Josh, and my Dad at the football.
Last season, when things started to slide at Hibs it would have been easy to skip the renewal and pick and choose the games I went to. In fact, Hibs have been poor for a number of seasons and so it's not hard to understand why season ticket numbers have dwindled. Consecutive cup finals in 2012 and 2013 bolstered numbers as a season ticket guaranteed a cup final ticket, but without the lure of cup final tickets, the numbers dropped drastically for this season.
The quality of football is only one factor in the decision to renew, the league we are in as another - last season an early renewal meant paying SPL prices for Championship football. Personally, it's not something I'm that fussed about - it's Hibs I go to see more than it is the opposition. I also appreciate that the more people buy a season ticket, the more money Hibs have to put a squad together. This season, that money has been used fantastically well, with almost every signing Alan Stubbs has brought to the club demonstrating great value for money.
Crucially though, it's time I get to spend with Josh and my Dad that I otherwise would struggle to get. I remember the rare occasions that my Dad took me to the football when I was wee. Geography and finances (and my Dad's inability to drive) meant that I didn't get to many games. After we moved to Edinburgh I started seeing more of Hibs, when I'd go with either my Dad, my cousins James and John, or my Aunty Anne and Uncle Danny (in fact, it tended to be my Uncle Danny's season ticket in the old North Stand that I used, so I attended more with my Aunty Anne than anyone else.
I loved going. Easter Road was a very different place to the one that I take Josh to, but it's still an immensely special place to me. We moved seats recently, the seats we had were in a quiet section of the lower West Stand, close to the away end and away from the livelier sections of the ground. On the biggest of games where seats were at a premium, the seats were decent, but most of the time it felt like we were away from the action. Ironically, we moved further away from the pitch, to seats in the penultimate row of the upper tier of the West Stand. We are fairly central and there are very few seats spare in our section. The atmosphere is much better and the feeling at games is much closer to the one I experienced as a kid in broadly the same area of the stadium.
Taking Josh is special, he takes it badly when Hibs lose and buzzes when we win. Seeing him crushed after a bad defeat makes them harder to take for me as well, but the need to lift his spirits helps me get over the bad ones quickly. It's special going with my Dad as well. Circumstances dictate that I rarely get out for a pint or a meal with him, so the ritual we have now of me picking him up from his house, anticipating the game in the car and reviewing it on the way home is as much a part of the decision to buy a season ticket as the football itself.
The other big factor in my season ticket purchase that is really specific to this moment in time is the revival of the football club under Leeann Dempster. Following the disastrous cup final in 2012, I attended a Let's Work Together meeting at Easter Road, This was a forum for Hibs fans to engage in a meaningful way with the club to try and improve things.
At that meeting, there was a question and answer session with then-Chief Exec Scott Lindsay. I asked who at the club set the culture, and the answer was that it was down to the manager. I asked how that could work with managers changing every year and a half (give or take). There was an admission that it hadn't really worked, and that there was no definitive culture at the football club. That amazed me, but in hindsight, it was hardly surprising.
Over the next year or so, I worked with a smaller group of supporters within the Working Together team, and with Non-Exec Director Brian Houston to put together a piece of work with the working title "Winning the Hibernian Way". We looked at the whole ethos of the football club, how it set targets, what the values were, how standards were set.
There was some fantastic input from the group, I was lucky to work alongside some very talented people and I had the opportunity to present their work to the board of directors at a board meeting at Easter Road.
Despite some good feedback on the presentation, there was little more said or done on "Winning the Hibernian Way" for some time, in fact the project had more or less been put to bed. I heard from Brian about a year later, to say that the club were looking to dust down the project and bring it to life, changes were afoot at the club that would mean they were in a position to make it work.
Aside from a meet and greet meeting with Leeann Dempster on the day that a section of the Hibs support took to the West Stand car-park to protest against Rod Petrie, there was no further dialogue with the club about "Winning the Hibernian Way" and I had thought it had been forgotten about until I saw a comment from Hibs Chairman Rod Petrie in an interview around the time of the share issue, where he referenced the work (and the presentation!) that had been going on for some time.
I like to think that this revival and feel good factor that is slowly but surely absorbing Hibernian has, in some way, stemmed from the work that group of people from Working Together spent months on, that even if it just planted a seed then that time was worthwhile. Even if it had nothing to do with that work, I think I'm fine believing it did, and that emotional investment makes the financial investment in the season ticket purchase all the more essential.
No comments:
Post a Comment